Brand Strategy

Brand strategy, positioning, conceptual brand building, vision/mission, corporate identity, brand driven innovation, naming, brand architecture.
Holistic brand communication, brand experience, exhibition and event concepts, retail and pop-up store design.

How do we meet the new trends of gastronomy, nutrition, cooking?
What does regional and global, innovative or rooted mean?
How will we travel in the future and what will we expect from vacation and recreation?
And how do we visualize and locate these cultural changes?

The projects Gaisberg Uncorked, Wein & Co and Corazon del Cabo show the different approaches to positioning or continuous brand renewal.