Corazon del Cabo
Corazón del Cabo – Arrive Play Relax Swim Dine Escape Explore
The Cabo Resort, the new heart of Cabo, is a luxurious beach SPA hotel with stunning views of the Gulf of California. It is located in the breathtaking natural landscape of the unique California Peninsula.
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brand unit has developed a sensitive branding concept for this outstanding hotel project. The corporate identity and signage system echoes the linear and flowing architecture of the Corazon del Cabo Resort, with a focus on delicate modernity.
Corazón del Cabo is a response to the heritage of the place, combining historical and modern elements to create an impressive architecture. With the abstraction of nautical elements and fluid lines, the Corazón del Cabo creates its own complex architectural language. The four buildings, with their system of balconies and terraces that accentuate the design, celebrate the magnificent views of the bay and the world-famous iconic landscape known as Land’s End.
In addition to the corporate identity, cosmetic, care and merchandising products complement the Feel Good Relax brand concept.
CREDITS
Positioning & Creative Direction: Albert Handler
Art Direction & Design: Alexander Nussbaumer
CREDITS
Positioning & Creative Direction: Albert Handler
Art Direction & Design: Alexander Nussbaumer