GEENIE
When you you go abroad to visit a city are you the travel guides shopper? Or are you interviewing friends for tips? Or are you searching in newspapers and collecting clippings? Or maybe you are the digital research type?
On another note: How can you actually keep track of all the tips and recommendations? Well a geenie in a bottle can help. “Geenie” is exactly that magical helper. A digital city guide with personalized information that covertly fulfills desires by giving individualized tips: product, event and entertainment recommendations that are not only tailored to your current mood, but even takes the weather into account. brand unit created Geenie with the right brand design. Designing the app was a particularly demanding task, because after all, the magic of Geenie had to be tangible for the user. It wasn’t magic that helped us, but rather our experience in app development and user experience design.
Credits
Concept: brand unit und kraftwerk|Agentur für neue Kommunikation
Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Laura Büssenschütt
Credits
Concept: brand unit und kraftwerk|Agentur für neue Kommunikation
Creative Direction: Ulrike Tschabitzer-Handler, Albert Handler
Art Direction: Laura Büssenschütt