emmas
Branding & Positioning
for a bagels & shakes restaurant
by Ursula Statzinger
Emma is playful, simple, pop, uncomplicated
Emma’s customers are young, want the best quality at a fair price, fresh organic goods, without getting in line.
The language derives from Emma’s self-definition and its customer base. It is honest and does not use unnecessary embellishments. At the same time, it is striking and always communicates with a wink, which makes the brand appear authentic and young – in line with the targeted customer group.
The brand’s core values focus on modern, fairly priced baked goods and desserts with fresh, homemade quality, made from healthy organic ingredients with uncomplicated distribution.
Pop-oriented design determines the emma’s entire art direction and graphic branding concept.
CREDITS
Creative Direction: Albert Handler
Art Direction & Design: XXX
CREDITS
Creative Direction: Albert Handler
Art Direction & Design: XXX